Patricia Vernon

Senior Marketing Strategist

Senior Marketing Strategist

patriciavernon@ufl.edu

As the marketing director for Darr Schackow Insurance, Patricia worked closely with the partners to establish the first DSI marketing department and implement strategies for a variety of agents, new divisions and the overall company. During this time, Patricia also continued to hone her craft as a communicator and earned her APR (national) and CPRC (state) credentials in the field of public relations. 

Because she is passionate about the interrelationship of content and design to craft strategic messaging, she serves on the Gainesville Chapter boards for both the Florida Public Relations Association (FPRA) and the American Institute of Graphic Design (AIGA). Patricia was named 2017-18 FPRA Gainesville Chapter’s Member of the Year, for her significant contribution to the chapter through outstanding leadership, enthusiasm, extraordinary involvement and loyal support.

Patricia earned her MBA in 2005 from the University of Phoenix and a B.S. in Journalism and Communications from the University of Florida. She enjoys bike riding, practicing her singing lessons and volunteering for non-profits.