University Relations - University of Florida

Informing • Connecting • Promoting

As the University of Florida's central communications and external relations office, the Office of Strategic Communications and Marketing is responsible for marketing and branding, media relations and news, issues management and public affairs, creative services, photography and social media for the university and greater community.

Our Mission

The mission of the Office of Strategic Communications and Marketing is to inform, connect and promote. We advance and protect the image and reputation of the University of Florida and communicate to audiences throughout Florida, the nation and the world. We link the university to alumni, students, faculty, employees, higher education colleagues and the Gator Nation.

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Who We Are

We are a talented team of integrated communications professionals, media relations experts, content creators, designers, photographers, and social media strategists.

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What We Do

We cultivate faculty engagement in communications efforts, build strong collaboration with college and unit leaders and communicators to support them in their roles, and effectively advance the university’s reputation locally, nationally and internationally.

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How We Do It

We employ these strategies as the guiding framework for all of our activities in support of UF’s goals:

Strategy 1:

Build a culture in which faculty and colleges see the value of public engagement and collaborate with the Office of Strategic Communications and Marketing to broaden that engagement.

Strategy 2:

Position UF as a national thought leader and problem-solver.

Strategy 3:

Target specific US News criteria and develop campaigns to increase rankings. 

Strategy 4:

Employ creative storytelling with high-impact visuals to draw more readers/viewers to UF’s content on social, web and traditional channels.

Strategy 5:

Sustain and build upon core Strategic Communications and Marketing activities that are critical to protecting and enhancing UF’s reputation.