Integrated Communications & Marketing

The Integrated Communications & Marketing team is responsible for developing and implementing integrated communication and marketing strategies designed to advance the university’s image and stature among wide-ranging target audiences. This includes building and protecting the university’s brand position and identity, providing consultation on marketing efforts undertaken by colleges and units, coordinating the university’s various advertising agencies, media, and production vendors, and managing university-wide publications and other internal and external communications processes.

Integrated Communication & Marketing team members:

Florida Bridgewater-Alford

Associate Director of Learning, Development and Integration
(352) 846-3903


Fairen Horner 

Associate Director of Marketing and Communications, Social Media 


Dana McPherson

Director of Marketing and Brand Management


Ana Perez-Olave

Associate Director of Digital Marketing


Melanie Schramm

Assistant Vice President


Patricia Vernon

Senior Marketing Strategist