Integrated Communications & Marketing

The Integrated Communications & Marketing team is responsible for developing and implementing integrated communication and marketing strategies designed to advance the university’s image and stature among wide-ranging target audiences. This includes building and protecting the university’s brand position and identity, providing consultation on marketing efforts undertaken by colleges and units, coordinating the university’s various advertising agencies, media, and production vendors, and managing university-wide publications and other internal and external communications processes.

Integrated Communication & Marketing team members:

Nicci Brown

Assistant Vice President, Marketing
(352) 327-0997

Dana McPherson

Executive Director of Brand Management and Marketing
(352) 273-3815

Fairen Horner

Associate Director of Marketing and Communications, Social Media
(352) 215-3915

Celeste Velazco

Social Media Specialist
(352) 846-3903

Florida Bridgewater-Alford

Associate Director of Learning, Development and Integration
(352) 846-3903

Ana Perez-Olave

Associate Director of Digital Marketing
(352) 273-1741

August Woody

Digital Marketing Specialist

Tonya Smith

Marketing & Communications Specialist
(352) 273-3817