Integrated Communications & Marketing

The Integrated Communications & Marketing team is responsible for developing and implementing integrated communication and marketing strategies designed to advance the university’s image and stature among wide-ranging target audiences. This includes building and protecting the university’s brand position and identity, providing consultation on marketing efforts undertaken by colleges and units, coordinating the university’s various advertising agencies, media, and production vendors, and managing university-wide publications and other internal and external communications processes.

Integrated Communication & Marketing team members:

Florida Bridgewater-Alford

Associate Director of Learning, Development and Integration
(352) 846-3903

 

Fairen Horner 

Associate Director of Marketing and Communications, Social Media 

 

Dana McPherson

Director of Marketing and Brand Management

 

Ana Perez-Olave

Associate Director of Digital Marketing

 

Melanie Schramm

Assistant Vice President

 

Patricia Vernon

Senior Marketing Strategist