Integrated Communications & Marketing

The Integrated Communications & Marketing team is responsible for developing and implementing integrated communication and marketing strategies designed to advance the university’s image and stature among wide-ranging target audiences. This includes building and protecting the university’s brand position and identity, providing consultation on marketing efforts undertaken by colleges and units, coordinating the university’s various advertising agencies, media, and production vendors, and managing university-wide publications and other internal and external communications processes.

Integrated Communication & Marketing team members:

Nicci Brown

Assistant Vice President, Marketing
(352) 273-3817


Fairen Horner

Director of Digital Communications & Brand Strategy
(352) 215-3915


Tonya Smith

Marketing & Communications Specialist
(352) 273-3827

Florida Bridgewater-Alford

Associate Director of Learning, Development and Integration
(352) 273-3825


Ana Mertz

Director of Marketing & Web Strategy
(352) 273-1741


August Woody

Web and SEO Specialist