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Central UF Marketing

The marketing team is responsible for upholding UF’s brand standards and developing marketing strategies designed to advance the university’s image and stature among wide-ranging target audiences.

Nicci Brown

Associate Vice President for Marketing

nicole.brown1@ufl.edu
(352) 273-3817

linkedin.com/in/niccibrown

Fairen Horner

Director of Digital Communications and Brand Strategy

fairenhorner@ufl.edu
(352) 215-3915

Kayla Weeks

Social Media Specialist

kaylaweeks@ufl.edu
(352) 222-8587

Tonya Smith

Senior Marketing Specialist

tonya.smith@ufl.edu
(352) 273-3817

Giovanni Santana

Marketing Copywriter

gsantana@ufl.edu

Zach Read

Senior Producer

zacharyread1@ufl.edu
(352) 846-3903

Exa Moseley

Multimedia Producer

tmoseley20@ufl.edu

James Sullivan

Multimedia Producer

sullivanjames@ufl.edu

Jane Dominguez

Art Director

janed@ufl.edu
(352) 373-3816

Micaela (Quela) Reyes

Senior Graphic Designer

micaela.reyes@ufl.edu

Our Work

Our People: University Culture at UF

Have you ever wondered what it's like to be a student at the University of Florida?

Alumnus Roshawn Reid shares his experience being part of different communities while he was a student. The university culture, from his experience, was filled with supportive communities. These communities also live outside of the main campus.

This video was part of a small campaign that showcased UF's brand pillars: People, place, and perspective. Roshawn's video represented the "people" pillar, while Dr. Amy Williams, assistant professor of geology at UF, represented the "place" pillar, and Karla Saldaña Ochoa, assistant professor at the School of Architecture, represented the "perspective" pillar.

News Video Teasers (Buzzies)

The marketing team actively seeks creative and engaging ways to promote the news coming out of the University of Florida. One tactic to amplify news is short video teasers, or as we like to call them, Buzzies.

These videos are usually no longer than :30 and are intended to tease stories to viewers and encourage them to learn more by reading the full written story. Buzzies are currently on YouTube and promoted via paid efforts.

The video below is an example of a Buzzy.

Always Forward

In 2023, the marketing team partnered with BVK to produce the new university PSA titled Always Forward. The video highlights some of UF’s most talented athletes, students, and researchers from various disciplines.

The PSA streamed during NCAA-streamed football games as well as home games.

See what happens when creative ability meets the best of what the university has to offer.

Brand Center

Wondering what makes the University of Florida brand stand out among the rest? Brand unity and consistency. The marketing team oversees the UF Brand Center, the perfect one-stop location for all things related to the university’s official branding guidelines.

Anyone producing communications and marketing materials that represent UF is encouraged to visit this resource to learn guidelines around logos, trademarks, brand colors, graphics, and more.

Mercury Web Templates

The Office of Strategic Communications and Marketing partnered with UFIT and agency Stamats, to develop a new look for the ufl.edu homepage and newly branded and accessible web templates available to all UF colleges and departments.

The web templates are part of the Mercury Theme, which was released to the UF community in September 2023. Visit the Mercury Templates page in the Brand Center to learn how to access the templates, trainings and resources.

Momentum Print Ads

The example shown here features a print ad with the updated Momentum brand and features one of the faculty members at the College of Design, Construction and Planning. The CTA for this ad is a QR code that leads to a video in which this faculty member is talking about artificial intelligence at the University of Florida.

This piece was created for The Chronicle of Higher Education, though the Office of Strategic Communications and Marketing partners with various prestigious publications to feature groundbreaking news and research developments to the appropriate audiences.

You@UF

College is hard. Why not take a break and get to know your students? In this unique, semi-unfiltered Instagram series, the UF marketing team has students pull up a chair and talk about...anything. No, really. From trees to chicken, cool words, and so much more – sit back and learn about all that UF has to offer, from the people who know best.

View this post on Instagram

A post shared by University of Florida (@uflorida)

Decision Day

Decision Day is more than just a day. It’s when the future begins. In the time leading up to Decision Day, until the tears have dried, the UF marketing team blankets social media with content celebrating the incoming class. Students flock to Instagram to announce their arrival, where they are each greeted with a personalized welcome message from the university. To top it off, we capture the emotional rollercoaster of this milestone moment for all to see. And this is just the beginning. Content warning: This may leave you bawling your eyes out with overwhelming nostalgia.