Share Your Story
Let us share your story
The Office of Strategic Communications and Marketing wants to promote the stories from UF faculty, staff and students. If you have a great story to share, you can submit it for consideration as a feature in some of our publications such as the UF in the News newsletter, the main ufl.edu homepage or social media.
UF News website
UF’s news site showcases stories from across the university, including stories written by communicators in campus units. Preferred stories include those that demonstrate statewide, national or global research impact or focus on student experience, including study abroad, internships and career services. To submit items for consideration, email news@ufl.edu.
UF in the News newsletter
UF distributes a weekly email newsletter to all students, faculty and staff, which includes select stories from the UF News website and from media organizations as well as a listing of upcoming university events. Please contact us at news@ufl.edu to submit items for consideration.
Main ufl.edu homepage
The homepage features stories of students, faculty, staff, and alumni that are making advancements to move the world forward or creating solutions to society's most pressing issues.
The stories featured on the UF homepage showcase the strength of our research and innovative teaching solutions at the university. Themes that are considered for the homepage include:
- Successful student outcome stories
- Undergraduate research stories
- Tech transfer (research that results in real-world businesses and applications)
- Innovative research
- Economic impact
- Faculty excellence
- Pedagogical innovation
- Stories that showcase examples of how UF promotes lifelong learning and ongoing career development
- AI across the curriculum
Headlines for the homepage are updated weekly. The homepage hero is updated everyone to one and a half months. To be considered for the homepage hero, in addition to following one of our topics, submissions must adhere to the following specs and guidelines:
- Image specs
- Aspect Ratio: 2:1
- Optimal Image Dimension: 1920x960
- File format: WebP
- Due to its significant real estate on the homepage, the hero image needs to be high-quality, sharp and vibrant (no blurry images, images with insufficient lighting, etc.)
- Images should follow the Momentum brand guidelines for photography
- The subject of the image should be around the middle of the image - this ensures that the photo will look suitable on both desktop and mobile.
To submit stories for homepage consideration, please email:
ANA MERTZ
anamertz@ufl.edu
UF social and digital content
See the overview below for a better understanding of how to expand central amplification opportunities for your unit’s posts and stories.
UF social and multimedia strategies advance, enhance, and uphold UF’s digital brand identity and reputation.
We create and elevate powerful visual stories that highlight the university’s innovation and academic excellence. To cut through the noise, we focus on quality over quantity. Much like the homepage criteria, content on the central social platforms must be highly curated.
UF social has the exciting challenge of humanizing the brand, to reach and resonate with a broad audience of over two million followers across seven channels. In doing so, each platform strategy and tone varies as we produce creative tailored to the target audience – spanning faculty, staff, current students, prospective students, alumni, community members, and a range of Gator fans around the globe.
To capture and retain their attention, UF social strategically cycles through a multitude of content themes. Along with sharing scientific discoveries and groundbreaking research across the university, there is a balancing act of incorporating the student experience, trending topics, holidays, athletic activities, recurring events, user-generated moments, important updates, our vibrant campus life along with its beauty, and so much more.
We aim to educate, engage, explore, and entertain via our steady stream of digital content. UF social is interactive and conversation-driven...because social is just that: social.
Note that due to the volume of UF events, it is rare that SCM social can support promotional efforts. We must be incredibly selective. These decisions are determined on a case-by-case basis, with consideration of audience, relevance, priority, and other criteria.
If you have content with major impact, fit for the central platforms, or visual storytelling ideas, we’d love to hear from you. To share content for awareness, social collab potential, or to pitch a video story, email fairenhorner@ufl.edu.