DIRECTOR OF MARKETING AND BRAND MANAGEMENT

DIRECTOR OF MARKETING AND BRAND MANAGEMENT

dmcpherson@ufl.edu

Dana is responsible for advancing the University's reputation in the national and international higher education market. This includes integrating and identifying marketing communications strategies and campaigns; and planning and leading marketing and communications across owned, earned, social and paid platforms. 

Before joining Strategic Communications and Marketing, Dana served as the Assistant Director for Marketing and Strategic Communications for the University of Florida's Division of Student Affairs. Dana has a Bachelor of Science in Journalism with a concentration in Public Relations from Florida A&M University. Outside of work, Dana is either somewhere getting stamps in her passport or planning her next destination.